QuickBooks Connect 2017 is officially kicking off in San Jose today with Day 1 being Accountants Day followed by an evening Welcome Reception for all attendees. In the world of accounting and bookkeeping, this is one of the major events to mark on your calendar for several reasons. Not only will thousands of pros from our industry be on hand to mix and network with, there are plenty of interesting panels and workshops to glean good information. You can add considerable value to your clients by sitting in these talks and soaking up information straight from mouth (and Powerpoint decks) of experts.

If you are over the age of 30, chances are you remember taking pictures using film. Kodak used to be one the largest camera companies in the world, generating billions of dollars in revenue a year. With the creation of digital cameras, their entire business was suddenly thrown into flux. Slow to adapt they eventually filed for bankruptcy in 2012. It may be stating the obvious, but companies that ignore new technology do so at their peril. Below are 3 trends in the accounting industry that you should be putting into practice this instant.

As baby boomers move closer to towards retirement, millennials (the generation that was born between the early 1980's and late 1990's) are set to become your accounting firm's largest customer base. We've all heard the stereotypes but, when it comes down to it millennials are arguably the most educated, connected, and digitally savvy generations to date. It's important to your business that you adjust to this looming demographic change accordingly. Below are 5 strategies to attract, retain and delight your millennial customers.

Bookkeeping is no small task in any business, nor is it unimportant in the least. Accurate, effective, timely bookkeeping is an absolutely necessity in order for any business to survive, let alone thrive. This is especially true as a business grows larger or more complex. It's critical to be able to follow every transaction undertaken by the business, to understand the impacts of different lines of business and other factors on the bottom line. Bookkeepers must be honest, vigilant, and sure to follow these do's and don'ts.

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